A trunk show is a special event hosted by bridal boutiques or designers where a curated selection of wedding dresses and accessories are showcased for a limited time. During a trunk show, brides have the opportunity to try on exclusive collections that may not be available in the store year-round, enjoy some incentives and meet the designer.

These events often feature new designs or special editions, allowing brides to view and purchase unique pieces directly from the designer or representative. Trunk shows can also include personalized fittings and consultations, giving brides a chance to receive expert advice and assistance in finding their perfect wedding attire.